Sterling Fitness is a small personal training company in Northern Virginia and Washington, DC. With reviews filled with accounts of compassion, empathy, and expertise, the Sterling identity is crafted to be approachable and recognizable. Utilizing typefaces Conductor for the logotype and headers and Benton sans for body copy, the brand is clean, legible, and reminiscent of athletics.
![](https://freight.cargo.site/t/original/i/b850a5174ac73f542088a0298072a238f9fb2ff062a5d5726218764021ba8261/Sterling_Lockup_1.png)
![](https://freight.cargo.site/t/original/i/d5d4dcb5e50b4d0f82b6f1a70779ee44ccb2ba00b62427a775a31fbfeb19618b/Bottles.png)
![](https://freight.cargo.site/t/original/i/1eca5b38e10ae82d907dc94864b65852de5139301fcfa690c77d6576f37ab1a4/Sterling_GymBag.jpg)
![](https://freight.cargo.site/t/original/i/50773834afb4d6ce208b4071a26da9452eb9a9849f22f698c4a5e38103c84c1a/Sterling_Posters.jpg)
![](https://freight.cargo.site/t/original/i/a572f5193dbc1e4006d65a9ea283d2226f3f63db4cd89847906ac57a0d2ba3f0/Sterling_TShirt.jpg)
![](https://freight.cargo.site/t/original/i/f391e7c69d22014e569e3f32ce770b7701292810b6e69b29bee1d822b84f3876/BusinessCards.jpg)
![](https://freight.cargo.site/t/original/i/4b426243bfb8669a48f48a9bc986085230c2da1848b697ac1deb1379a374b7b7/Sterling_Social.png)
![](https://freight.cargo.site/t/original/i/b7c810901ee762ee1159ee1c1c49a08c4585c17f5bfe7054363ae754188d93bd/Sterling_Icons.png)